Fenix Outdoor Group
Fenix Outdoor Group is an international group of eight outdoor brands; Fjällräven, Tierra, Primus, Brunton and Hanwag (development and production of outdoor gear and apparel) while Naturkompaniet (SWE), Partioaitta (FIN) and Globetrotter (GER) make up Fenix’ retail division. The company is listed on the Nasdaq OMX, Stockholm, Mid Cap. Fenix Outdoor was founded in 1967, with Fjällräven founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. Åke’s son, Martin Nordin, is the CEO of Fenix Outdoor. The iconic popularity of Fjällräven’s Kånken rucksack has reached global proportions.